NICE Evidence into practice briefing: Promotion of breastfeeding initiation and duration


NICE Evidence into practice briefing: Promotion of breastfeeding initiation and duration


This evidence into practice briefing represents the culmination of work commissioned by the former Health Development Agency (HDA). It presents a series of evidence- based actions for promoting the initiation and continuation of breastfeeding, particularly among population groups where breastfeeding rates are low. These have been formulated through the integration of published scientific literature with practitioner expertise and experience. The briefing includes characteristics of effective programmes for specific settings and population sub-groups. Strategies for overcoming barriers to implementation and change are suggested.  The HDA was established in 2000 to build the evidence base in public health with an emphasis on getting what works into practice. As part of its Evidence into Practice (EIP) work, the HDA commissioned several collaborating centres, including the Public Health Collaborating Centre (PHCC) on Maternal and Child Nutrition to review the evidence and, through fieldwork with practitioners, present it in a meaningful and useful way to other practitioners, commissioners, managers and researchers. This briefing is the outcome of that process.

The work was undertaken by the PHCC on Maternal and Child Nutrition on behalf of the HDA.  However, it is being published after the HDA’s functions were transferred to the National Institute for Clinical Excellence to form the National Institute for Health and Clinical Excellence (NICE).

This briefing does not represent NICE guidance.

NICE Promotion of breastfeeding initiation




Any views or opinions expressed are solely those of the author and do not represent those of The Federation of Antenatal Educators (FEDANT) unless specifically stated.

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